A compass
and a map

 

You have a company. You have a product, a sales team, a customer success team... a system. It’s working, and you’re ready to grow. But, you’ve spent all your time learning about product and sales, not marketing.

So, what are your choices? You need a marketer, maybe... or a plan. Wouldn’t it be more efficient, you’re thinking, to just throw some tactics at the wall? It’s hard to know where to start.

At First Mountain, we use a step-by-step process to set up your marketing department. To start marketing, you need to know who you are, how your customers see your product, and how to position your product against the market.  You need to have a plan, and you need to have a way to execute that plan.

 

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Services

 
 

Branding guidelines

A brand guidelines document is a foundational marketing asset. Building it will be the first step in setting the direction of your company’s marketing department and getting leads.  

A strong brand direction helps you establish yourself clearly in your audience members’ minds, and a strong brand comes directly from your beliefs and values. Seventy percent of the buying process takes place before prospects contact the business. If you can define the company’s purpose and distill it in a document, then you can bake who you are into everything you do, and help prospects fall in love and buy from you with consistency.

 

 

Jobs to be done customer research

You can be certain of what your company is all about, why you do what you do, and how your product works, but that alone won’t get you to marketing fitness standard. Without getting inside your customers’ heads, you’re at serious risk of making decisions blindly. This wastes resources.

The right customer research finds out exactly what competes with your products so that you can position your products with strength and conviction.


 

 
 

Competitive analysis

In the early days of product development, competitive analysis might have felt like a distraction. Now, it’s incredibly valuable. Taking scope of the landscape helps marketing get a better picture of where your company sits in the eyes of prospects - and how to position your company to drive leads.

 

Buyer’s journey map

Planning a course of action with confidence requires perspective and strategic thought. The previous exercises help gain perspective. Now, we can developing an informed strategy.

This marketing plan takes a high level approach for the goals of the next 12 months (we can also do 6 months to get us to the end of December 2018). Then, we break down what needs to happen over the next 90 days.

 

Marketing plan

Planning a course of action with confidence requires perspective and strategic thought. The previous exercises help gain perspective. Now, we can developing an informed strategy.

This marketing plan takes a high level approach for the goals of the next 12 months (we can also do 6 months to get us to the end of December 2018). Then, we break down what needs to happen over the next 90 days.

 

Ongoing marketing

We provide long term marketing services for companies after delivering the introductory services above. 

 
 
 
 
 
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The brand sprint was efficient, focused, and analytical in ways I never expected.

"When I heard we were going to do a brand sprint, I groaned - I've done them before, and they were always tedious. This brand sprint was something else; we were efficient, focused, and analytical in ways I never expected. I was so happy to be in the room, and found the exercise to be invigorating. It's a foundational leadership activity I recommend to any growing company.”-Tracy Simmons, Partner, Loft

 
 
 
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Claire helped grow our annual sales by over a quarter of a million.

“Claire helped my team secure a key RFP's, win awards, and grow our annual sales by over a quarter of a million.”  -Drew Rifkin, Director of Sales, ReCollect

 
 
 

Are you ready to start marketing right now? Great!

 
 

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Copyright 2018 First Mountain Marketing - Early stage marketing for growing companies