and a map
You have a company. You have a product, a sales team, a customer success team... a system. It’s working, and you’re ready to grow. But, you’ve spent all your time learning about product and sales, not marketing.
So, what are your choices? You need a marketer, maybe... or a plan. Wouldn’t it be more efficient, you’re thinking, to just throw some tactics at the wall? It’s hard to know where to start.
At First Mountain, we use a step-by-step process to set up your marketing department. To start marketing, you need to know who you are, how your customers see your product, and how to position your product against the market. You need to have a plan, and you need to have a way to execute that plan.